Tiwa Savage Signs Deal With Universal Music Group, Dump Mavin Record

Nigerian singer and songwriter Tiwa Savage has signed an international recording deal with Universal Music Group (UMG). The 39-year-old mother of one recently signed a deal with Universal Music Group-an American global music corporation and world leader in music-based entertainment. UMG is an American global music corporation and is the world leader in music-based entertainment.

Real name Tiwatope Savage, is one of the A-listed female artistes in Nigeria at the moment. While with Mavin Record she released award-winning songs that featured the likes of Wizkid, Rudeboy of Psquare, Don Jazzy and some others.

UMG group announced through their official Instagram account that they were “thrilled to welcome Tiwa Savage, one of Africa’s biggest stars to the Universal Music Group Family”. They said that under the agreement, signed on Thursday, Savage’s future music will be released internationally through UMG’s operations in more than 60 countries worldwide and projects would be produced by Efe Ogbeni and Vannessa Amadi-Ogbonna of Stealth Management.

While with Mavin, Tiwa Savage had two studio albums; Once Upon A Time (2013) and R.E.D (2015) to her credit which included songs like Eminado, Wanted, My Darlin.  

In an Instagram post, Mavin Record boss, Don Jazzy described Tiwa Savage as an inspiration and promised that her position as Mavin’s First Lady will forever be hers.

He wrote:
“Our darling Tiwatope. We at Mavin Records would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister. It’s been an epic journey with you and we are very proud of what we have achieved together. As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be. Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of heart and pray GOD’s blessings continue to follow you. Amennnn. #Mavin @tiwasavage”

Her achievements as a singer include an MTV Europe Music Award, MTV Africa Music Award, two The Headies Awards, one Channel O Music Video Award, one Nigeria Music Video Award, and two City People Entertainment Awards. In 2018, Tiwa Savage made history by being the first female to be awarded Best African Act at the MTV European Music Awards. That same year, she became the first African female act to sell out London’s Indig02. In December 2018, Savage was picked by Coldplay’s lead singer Chris Martin to perform alongside Beyonce, Ed Sheeran and Jay Z live at the Global Citizen Festival in Johannesburg to a 70,000 in celebration of the centenary of Nelson Mandela’s birth. The “Kelekele’’ crooner has described the deal as a “new era” for her and her music career. 


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