Facebook now political parties’ main advertiser
http://www.hrlnews.com/2019/06/facebook-now-political-parties-main.html
As the latest advertising reports show,
in the three months running up to the European elections, the total
amount spent on political advertisements on Facebook was approximately
23.5 million euro.
Advertisers in Germany spent the most 3.5 million, followed by those
in the UK 3.3 million, Spain 2.7 million, Belgium 2.4 million and Italy
1.8 million.
EDJNet compiled and analysed a data set of all adverts on Facebook
registered in the 28 EU member states, by downloading the files from
those countries from the 1st of March to Sunday 26 May the final
election day.
“The amount of Facebook political adverts spending in the EU
elections shows a clear trend towards a greater role for money in EU
politics with a total spending of almost 24 million Euros,” says Alberto
Alemanno, director of The Good Lobby.
“It also signals the essential function played by the Facebook
informational ecosystem Messenger, WhatsApp and Instagram in reaching
out to the EU electorate. Without doubt, Facebook is drawing the vast
majority of political advertising spending both online and offline.”
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